eLearning Studios - Nitin Thakrar, Managing Director

 eLearning solutions

Coventry-based technology provider, eLearning Studios, has developed a virtual reality game to help people tackle anxiety and stress. The game, called Soar: Tree of Life, aims to improve people’s focus, reduce anxiety and lower blood pressure and heart rate. Thanks to a £60,000 tax credit opportunity identified by Harrison Beale & Owen (HB&O), the developers were able to complete the game to exceptionally high standards.

Within Soar, smartphone and tablet users play the role of a bird that is aiming to restore colour to seven forgotten islands by travelling from tree to tree. Since its launch in June, the game has already attracted four-star ratings for its relaxing music and stunning graphics.

The game was created by eLearning Studios in partnership with Channel 4’s All 4 Games over a two-year period, and also used the expertise of Coventry University stress management experts, Dr Gail Steptoe-Warren and Nigel Wilson.

Tax advisers from HB&O, assisted with the project by submitting successful claims for Video Games Tax Relief, providing payable tax credits in excess of £60,000.

Nitin Thakrar, managing director at eLearning Studios, said: “This is a game that is driven by scientific research. During the game build, we worked with occupational therapists and psychologists from Coventry University to understand how and why people get stressed, and how people can relax.”

“The build of the game has been a long and complex one, and without HB&O making us aware of the tax relief we wouldn’t have been able to complete the project to the high standards that we have done.” Nitin continued.

Neil Allcroft, senior tax manager at HB&O, specialises in research and development and related tax reliefs, many of which are underutilised by businesses who don’t realise they are eligible.

 “Video Games Tax Relief is one of seven creative industry tax reliefs that are available to any company that is directly involved in the production and development of certain films, children’s television programmes, animations, video games, orchestral concerts and theatrical productions.” Neil said.

“In addition to the video games tax relief, we have also assisted Nitin in successfully claiming research and development tax credits. Contrary to popular belief, research and development tax credits are available for any business that seeks to achieve an advance in any field of science or technology. This also encompasses seeking an appreciable improvement in any product or process. 

“At HB&O, we have assisted many companies from a diverse range of industries in gaining access to these valuable reliefs and again would urge any company who are engaged in any form of engineering, design, development, IT innovation to contact us to explore if they can gain access to these tax credits.”