Coventry based business consultancy house launches new service to help small and medium sized businesses

PICTURED: Harrison Beale & Owen director Phil Ewing (right) with Objectivity managing director Rob Helle.
A Coventry based business consultancy house which counts the FA Premier League among its blue chip clients has launched a new service to help small and medium sized businesses reach the top-of-the-table.
Objectivity Ltd, which has its headquarters at Westwood Business Park, has linked up with Coventry and Warwickshire accountancy firm Harrison, Beale and Owen (HB&O) to retail Microsoft Dynamics NAV.
The software is designed to speed up decision making and covers all areas of a business from supply chain management to human resources.
It lets employees quickly and easily click their way to details on everything from production schedules and inventory levels, to sales orders and marketing campaigns, all in one single secure database.
HB&O will support the financial management section of the software, using their accountancy and business advice expertise to provide back-up to users of the service.
Objectivity Ltd is a business consultancy which supports all aspects of software lifecycle for clients including EMI, Cadbury Schweppes and Primark Stores.
Founded in 1991, the company set up a Polish office in Wroclaw three years ago to gain a competitive edge through cost reduction and to take advantage of the technical skills on offer in the new EU nation.
Rob Helle, managing director of Objectivity, said Microsoft Dynamics NAVenables businesses to increase their efficiency and make a real difference to their cash flow and bottom line.
He said: “This is a powerful product which seamlessly connects all staff and processes within a business.
“The software works in the same way as other Microsoft software, so staff can use current skills to produce fast, accurate results to make confident and well informed business decisions.
“We linked up with HB&O as they have a long and successful history of supporting SMEs, which is the market this product serves, with tens of thousands of customers across the world.”
Phil Ewing, a director at HB&O said: “As an accountancy and business advice practice we could quickly see the advantages this service offers to our clients and have the experience to provide back-up to users.
“It is very pleasing that as two businesses based in Coventry we have been able to combine our skills to offer a really useful service to business.
“Objectivity’s customer-focused attitude means they can boast a list of household names as clients and we look forward to a long association with them.”
