Bubble & Balm

Starting a new business is always a gamble - and even more so during a recession.

However, when Sue Acton took redundancy after 10 years working as a banker in London, she was faced with two choices: either try to find work with a different company or pursue her dream of running her own.

In the end, Sue opted for the latter, taking a radically different career path and setting up Bubble & Balm, in Leamington Spa, which supplies wholesale sustainable luxury body care products to retailers. It may have been a risky decision given the uncertain economic climate, but after just 18 months, Sue is already supplying such major retailers as Waitrose.

Initially looking after her own accounts, the business quickly grew to a point where Sue decided she would benefit from outside help. She was drawn to HB&O after being impressed by the fact the firm offered more than just basic accountancy services.

She says: "Although I don't use all of these services at the moment, it is nice to know they are there if I need them."

As well as looking after Sue's bookkeeping and tax returns, HB&O has also helped Bubble & Balm grow, including helping her secure equity finance for the business.

Today, Sue is very happy with the service she receives from HB&O, saying: "I have a good working relationship with them because they understand what I'm trying to do.

"Another reason I like working with HB&O is that they are based in Leamington and I believe it is important to use local businesses."

Starting a new venture during an economic downturn may have been a gamble, but for Sue it is one that has definitely paid off.